Chanel interlinked double 'C' monogram remain a
mark of high quality fashion even into the 21st Century. The very word Chanel instantly conjures up images of timeless glamour and enviable
elegance so its not surprising that after ninety years it still reigns
as the world's most famous fashion label. Its founder: the petite yet
diminutive Parisian Gabrielle Bonheur Chanel started out designing hats
for the fashionable ladies of Paris, Deauville and Biarritz in 1909.A
decade later 'CoCo' , as she was affectionately known, had branched out
into couture and was revolutionising the female wardrobe creating
clothes from jersey - up until then a material that was unheard of in
women fashion - and coaxing her customers out of stuffy dresses and
into relaxed trousers. It was Coco who transformed the nautical look
from plain old sailor wear to stylish leisure attire and it was she who
brought us the now ubiquitous little black dress as well as androgynous
and sporting chic.Chanel's global image is one of class,
sophistication and timeless elegance.
